Corporate partnership that provides funds, gifts-in-kind, and human resources has contributed tremendously to the success of the 30 Hour Famine over the last two decades. It is also an embodiment of corporate social responsibility.
7-ELEVEN has co-organized the 30 Hour Famine campaign with World Vision Taiwan since 1992, helping collect through its stores island-wide small donations amounting to NT$440 million to support humanitarian responses all over the world.
The corporate not only sponsored partial program costs, but also promoted and raised funds for the campaign through its stores.
In addition, 7-ELEVEN has partnered with World Vision Taiwan for four years to provide nearly 2,000 vulnerable families with a food parcel for the Chinese New Year. Through the joint efforts, funds were also raised to support families stricken with emergencies to help them overcome financial challenges.
In January 2011, over 100 employees and franchise partners of 7-ELEVEN and the other member companies of its conglomerate, such as Starbucks and MUJI, helped pack Chinese New Year Gift Sets containing food, cleaning items, stationery, toys, and snacks for the families in especially difficult circumstances.